Social Media News Releases

May 8, 2011

A social media news release (SMNR) is very similar to a press release.  It is an excellent way to get updated and relevant information about an organization or event to a wide audience of interested people.  SMNR’s are helpful because by utilizing technology they may be linked to and tagged on other posts, websites and forms of social media.  They provide a larger potential audience and help ensure people who are actually interested in the organization (or whatever the release is on) are the ones who are reading it.  A potential drawback for SMNR’s is that if it is too long or poorly written it is likely to be ignored.  Also, since a SMNR is written and designed for use online it should incorporate tags, multimedia and links in order to provide more information.

Someone in public relations might be interested in using a SMNR when testing the market for a new product or to publicize an event.  In both cases it would be very helpful to be able to obtain instant feedback.  Another case might be if the company or organization has rumors going around because of a defunct product or scandalous CEO.  They could utilize SMNR’s to get the word out efficiently and effectively and try to maintain the integrity of the company.

Both, pressitt.com and realwire.com are both websites that will help create an SMNR by using an easy to follow template for the release.  They include all aspects of an SMNR with guides along the way to help decide what information should go where.  Here is an example of a website that hosts many SMNR’s.  Jim Beam showcases many SMNR’s on  this site for different aspects of their organization.  This is a wonderful idea so that readers can go through and decide which ones are relevant to them and not have to sift through one long press release.

Here is my SMNR.  I created this to promote an event for Students for a Sensible Drug Policy.  The main goals are to gain awareness of the cause and boost attendance.  The target audience includes Georgia Southern University students, faculty and members of the Statesboro community.

Following are some helpful hints for  creating a SMNR:

  • Make it short and sweet, by sweet I mean well written
  • Utilize multimedia to make it more attractive
  • Link it up! Using links to other sites will allow readers to gain more information
  • Tags,tags,tags! Tagging important words within the SMNR will make it easy for interested readers to find
  • Careful distribution will allow the release to be found in search engines
  • Be aware of the audience, target those who are relevant. More is not better in this case.

I used many articles to assist in writing this blog. This article consists of two parts describing how to write a SMNR.  This article showcases what to avoid when writing a SMNR.  This one provides a lot of helpful information for people who are new to this type of release.

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Week 13 Comments

April 29, 2011

Celebrating Beer Fest in Germany would be incredible!

http://atuggle.wordpress.com/2011/04/25/my-bucket-list/#comment-74

“That’s a good list of goals! Good luck!”

http://christina890.wordpress.com/2011/04/26/bucket-list/#comment-9

My Bucket List

April 29, 2011

I have had many experiences for someone my age.  I am blessed with a mother who sees value in travel and experiencing new culture. I’ve had many unique chances to do things that I don’t take for granted, however, there is still a lot of life I want to explore.

1. I want to skydive. I will be accomplishing this at some point this year. My uncle and I are going, it was my mothers Christmas present to me.  Most likely we will do it this summer. I am extremely nervous but also very excited.

2. I would love to backpack across Europe.  I think after graduating college would be the perfect time. If I had the money to do it I definitely would.

3. If I could have my television channel I would die happily. So much of what’s on television makes me cringe that I would love a chance to show only things I like.

When I die I just want people to remember me as a good friend.  I want them to remember me when they hear a song I loved.  I want them to toast to the good times and let the rest fall away.

Week 12 Comments

April 22, 2011

“Um, texting on a bicycle? That is ridiculous.”

http://lennoxreid.wordpress.com/2011/04/21/texting-and-walking/#comment-12

“Your PR idea is great! You are exactly right about using humor to point out the issue.”

http://winiwe.wordpress.com/2011/04/22/texting-and-walking/#comment-17

Put the phone down!

April 22, 2011

Texting and walking is an issue. I’ve seen people on campus get run into by bikers and nearly walk right in front of cars because they are too wrapped up in their texting conversations to bother looking up.

I think this is just another example of how people are too dependent on technology.  If they can’t wait until they are in an appropriate place to check their text messages, they shouldn’t have a phone.  I think parents should make a bigger deal of teaching these things to their children before turning them loose with a cell phone.  However, young people are not the only ones guilty of this behavior.

I’m pretty good about leaving my phone in the car if I’m at a place I came to enjoy the company of other people.  I think that’s important too. I think PR could be helpful by promoting real time socialization over constant communication via texting.

Twitter for a Week

April 17, 2011

This is my second time “tweeting” for a week.  I did it once before in Mrs. Groover’s Intro to PR class. I said I’d never tweet again, but look at me, continuing as though I’d never stopped.  It’s really not something I find useful or enjoyable.  Mostly I think people  use it to complain too much or to relay minuscule details about their life that no one really cares about.

I can see how it might be beneficial for members of a company to all use it to pass small bits of important information along.  That is why I find the tags particularly useful.  You can sort through all of the rubbish to see what you’re actually interested in knowing about.

Another thing I don’t really care for is the new layout.  It switched me over when I first signed on again but I found it confusing and irritating.  I managed to switch back to the old way but there was always a message at the top of my screen telling me to try the new twitter and that the old one won’t be around much longer.

I seriously doubt I will continue to use twitter.  Certainly not on a daily basis.  First of all I don’t have information valuable enough to flood my peers with.  Secondly, I have a facebook that accomplishes more and that feels like the perfect amount of social networking for me.  Finally, I don’t believe it is beneficial to me at all, I find no entertainment or intrinsic value in the website.

That being said, I can see why companies value it.  It is a great way to receive instant feedback on advertisements, provide updates to customers who are interested, be notified of areas that could be improved and many other useful functions.

I am glad for the experience so if I ever need to know how to use it I will be prepared but it’s not something I want to get involved with just yet.

Week 10 Comments

April 8, 2011

http://kaylamcglashan.wordpress.com/2011/04/04/the-high-school-me/#comment-35

“Aww that’s not cheesy! I feel the same way.”

http://km04662.wordpress.com/2011/04/07/then-and-now/#comment-19

“I know what you mean about fighting with your parents but I think most of us go through that. I agree about rushing too, I hated my home town and wanted to leave so bad. I can’t say I miss it but I do miss being less stressed. Great point.”

If I knew then…

April 8, 2011

I was always a bit of a wild child in high school.  I very much lived for the moment and didn’t think too far ahead about the consequences or repercussions of my actions.  Thankfully I never got into any lasting trouble and no one was ever seriously hurt.  The one thing I would try to change would be my attitude towards my mother.  She didn’t understand my rebellion and I didn’t understand her need to control every aspect of my life, at least it felt that way at the time.  I see now that she wasn’t so concerned with the actions I was taking as much as where they might lead me.

The one thing I am proud of is the friendships I developed during that time.  They are truly lasting relationships that have required loyalty and dedication to maintain.  It hasn’t always been easy, especially when you leave high school and people start to spread further and further apart.  However, I still keep in touch with all those who really matter.

I don’t think I’d do anything different to change the person I am today.   I think with the help of friends and family I’ve made mostly positive decisions in my youth and also enough mistakes to be a well rounded, open minded person.  I am happy and confident in myself and I don’t think you can ask for much more.

Week 9 Comments

April 1, 2011

“I agree that television doesn’t show all sides even though it might seem like it does. There is so much that goes on when the cameras aren’t around.”

http://nataliemaffett.wordpress.com/2011/04/01/being-a-teen-mom-is-not-a-fairytale/#comment-25

“I totally agree with you! MTV is taking advantage of them. Then again they do pay them and some of them might not be doing too well otherwise…”

http://ryanmatherly.wordpress.com/2011/03/29/t-o-w-9/#comment-33

Teenage Pregnancy

April 1, 2011

First of all I would like to say that the problem with teen pregnancy is not television shows.  This was a growing concern long before these shows came to be, how big of a problem does it have to be to get it’s own show? I’d say pretty big.  I have had one close friend and one not so close family member both become pregnant while in their teens.  This wasn’t because they thought it would be glamorous or beneficial in some way. It was because both the school system and their parents failed them.

Teenagers are going to have sex. Maybe not all of them but a lot of them will. The sooner America faces this fact and gets over it, the better. Teens should be given the proper resources and knowledge about safe sex and birth control in order to take care of their bodies and prevent unwanted pregnancy. I feel as though sex is an issue that is often put in the “someone else with deal with this” file and no one ever does. I am so lucky to have parents that were totally open and honest with me from a very early age.

With that being said the shows such as “Teen Mom” and “Sixteen and Pregnant” aren’t helping. Sure, some young women (like myself) watch the show and think, “I would never put myself in a situation like that.” But other young women who are less educated and simply that, young, don’t always think though the consequences and expenses of having a child so young.

I believe these shows would be more effective if the girls weren’t paid. If maybe it didn’t show the same ones over and over and build up their fame. If they did it with more girls and spent less time on each and showed the harsh truths in a sort of documentary style it would be more accurate to reality. I’m not saying all sides of pregnancy/teen parenthood are bad, but I am saying having a baby is a lot easier when you wait until you are prepared both financially and mentally, older, and wiser.